Digital specifications

For production enquiries, please email help@educationhq.com with your six-digit ad ID and your company's name.

General notes

Compatibility

PNG is the preferred file format for digital artwork. We use Campaign Monitor for email campaigns and Google DoubleClick for website campaigns, so supplied artwork should adhere to these platforms' standards.

Email clients inconsistently support animated GIF files, so we do not accept this file type for any EducationWeek campaigns. We will only accept PNG or JPG files.

Colour

All colour assets should be set as RGB.

Flash

Flash is not recommended for advertising on EducationHQ. If supplied, the maximum animation length is 30 seconds, while the maximum frame rate is 24 fps.

Digital deadlines

Individual deadlines will apply to your specific deadline, so please contact us for your individual deadline. Our general deadlines are below.

EducationHQ campaigns

Material must be supplied by close-of-business on the Wednesday prior to week commmencement of the booking.

EducationWeek campaigns

Material must be supplied by close-of-business on the Wednesday prior to week commmencement of the booking. This excludes Solus EDM bookings.

Solus EDMs

Material must be supplied by close-of-business on the Monday prior to week commmencement of the booking. This allows enough time for the approval process.

Submit your material

EducationHQ

Billboard

  • Artwork: 970px (w) × 250px (h)
  • Mobile artwork: 320px (w) × 50px (h)
  • Click-through link: external landing page URL

PNG, JPG, GIF, HTML
Maximum 100KB

Medium Rectangle

  • Artwork: 300px (w) × 250px (h)
  • Click-through link: external landing page URL

PNG, JPG, GIF, HTML
Maximum 100KB

Leaderboard

  • Desktop artwork: 728px (w) × 90px (h)
  • Mobile artwork: 320px (w) × 50px (h)
  • Click-through link: external landing page URL

PNG, JPG, GIF, HTML
Maximum 100KB

Tower

  • Artwork: 300px (w) × 600px (h)
  • Click-through link: external landing page URL

PNG, JPG, GIF, HTML
Maximum 100KB

Skin

  • Left artwork: 150px (w) × 900px (h)
  • Right artwork: 150px (w) × 900px (h)
  • Click-through link: external landing page URL

PNG, JPG, GIF, HTML
Maximum 100KB each

 

Video Ad Unit

  • File type: H.264 (MP4) video
  • Click-through link: external landing page URL

File size: max 10Mb.

 

Native content

  • Title (story headline)
  • Author/Company bio - 20-30 words
  • 1 x image - 1800px (h) x 1200px (w)
  • Body copy (up to 1000 words)
  • 1 x logo (must be a square image; minimal recommended size 200 x 200 px; optimal recommended size 600 x 600px)
  • 1 x URL/Landing Page

EducationHQ Newsletter

Billboard

  • Artwork: 970px (w) × 250px (h)
  • Click-through link: external landing page URL

PNG or JPG
Maximum 100KB

Medium Rectangle

  • Artwork: 300px (w) × 250px (h)
  • Click-through link: external landing page URL

PNG or JPG
Maximum 100KB

Leaderboard

  • Artwork: 728px (w) × 90px (h)
  • Click-through link: external landing page URL

PNG or JPG
Maximum 100KB

Tower

  • Artwork: 300px (w) × 600px (h)
  • Click-through link: external landing page URL

PNG or JPG
Maximum 100KB

Skin

  • Left artwork: 150px (w) × 900px (h)
  • Right artwork: 150px (w) × 900px (h)
  • Click-through link: external landing page URL

PNG or JPG
Maximum 100KB each

Sponsored post

Supply the following information via our content submission form:

  • Sponsored post title (maximum 20 characters, incl. spaces)
  • Body copy (maximum 300 characters, incl. spaces)
  • Click-through URL

Solus EDMs

  • Final email must be no wider than 600px.
  • Please supply as a complete HTML page, with all linked images in a separate ZIP file. Must be compatible with Mail Chimp.
  • Only a first name merge tag is available. Please specify if you’d like this to appear in your campaign. The code for this field is [firstname].  To insert a fall back term, please insert: [firstname,fallback=] Example: Hi [firstname,fallback=there]
  • Images should generally be no bigger than 100kb each, and be a JPG or PNG. We do not accept GIF files.
  • We will add the EducationHQ logo, along with an unsubscribe link to the EDM. Do not include references to EducationHQ or any of our brands. Do not include any 'view in browser', unsubscribe or other subscriber management links in your material.
  • Subject lines: 65 characters is the recommended length. Can be shorter or longer.
  • Do not include download links to .PDF or .DOC files as this will increase the likelihood that your EDM will be registered as spam. Instead, link to the file elsewhere.

HTML creation:

  • If you require assistance in the creation of HTML for your solus EDM, then we can offer this service for $600+GST
  • To create HTML we will require either: PDF mock-up of your desired look and feel including all content with images also supplied separately; alernatively for simpler designs we will require a written brief together with content and images.
  • Please allow an additional 2-3 days if we are required to produce HTML on your behalf.
  • For ongoing customers, we can amend an update HTML to existing templates as an additional service for $250+GST.